6 ways to get MORE from your webinar
“Copywriters: You are a magician. You type words on a keyboard…and make money appear out of think air.”
This may seem like a wild statement from A-list copywriter, Kim Krause Schwalm but it’s true!
I was talking to a friend recently about her webinar and this quote came to mind.
It’s often a big shock when business owners discover the statistics about webinars.
You do a TON OF WORK to prepare for a webinar. Setting up everything. Preparing all the slides. Promoting the webinar to your email list and on social media. Maybe even speaking about it to local audiences.
You get 30 registrations and you’re thrilled! You imagine talking to them on the webinar and you mentally prepare for it.
The big day comes. The countdown begins and then virtual doors open.
A couple of people trickle in.
At the start time, you get on and make some general announcements to give those with tech issues and other late arrivals a chance to hop on.
Then you launch into your presentation with the dozen or so attendees.
Maybe feeling a little let down.
But if you knew the stats, you’d be breathing a big sigh of relief. [Not sure about that? BigMarker reports “Only around 44% of those that register for a webinar attend any of it.” Some other stats report attendance around 30%.]
And if you even get one sale from that webinar, you’d be fortunate. When there is an average 2-4% of attendees making a purchasing decision while on the webinar, you need to fill a LOT of seats to make your sales goals.
So what do we do? How do we get more people to sign up? How do we get more people to show up? How do we get more people to hear our message so they can get the transformation we’re offering? And how do we ultimately make more sales?
If you’re ready “for money to appear out of thin air” let’s work together on your copy. Reach out and let’s chat about the options.
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