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The Copy Page

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through your message and your words 

Latest Blogs

6 ways to get MORE from your webinar

“Copywriters: You are a magician. You type words on a keyboard…and make money appear out of think air.”   This may seem like a wild statement from A-list copywriter, Kim Krause Schwalm but it’s true!    I...

The Hidden ICA definition you haven’t considered (aka What’s your d...

How do you create content to best connect with your dream clients? Your strategy really depends on where they fall on the levels of awareness. Eugene Schwartz, in his classic and oft-quoted “Breakthrough Advertising,” outlined...

Yes, please give me your thoughts and opinion!

Growing up in the California desert, my brother and I loved reading stories about the wild, wild west. It was easy to imagine ourselves as early settlers in the area and needing to fight range wars or protect our horses from thieves. That classic...

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