Get your FREE Email Prompts to write your weekly emails QUICKLY and EASILY. Click HERE.
Work With Me About Sharon Blog My Library Login

The Copy Page

Make a difference
through your message and your words 

Latest Blogs

Why Smart Firms Don't Skip the Email Sequence
Jul 21, 2025
Christina, a financial advisor in Texas, spent weeks planning her retirement workshop. She sent a single email to 200 prospects. Three people showed up—and one was her neighbor. This month, she tried a 5‑email sequence and got 42 registrations. The d...
Read more...

Declutter Your Website: 6 Tips for a More Conversions
Jun 03, 2025
"You never get a second-chance to make a first impression." We’ve all heard it before, and it’s never been more true than when it comes to your business website.  When a potential client lands on your website, they make an instant judgment about you...
Read more...

Refresh Your Email Strategy for Better Engagement
May 02, 2025
(Especially if you’re already active on social media) You’re consistent on LinkedIn (or your other fav social media platform).You share insights, build credibility, and maybe even have a few posts that gained unexpected traction. But when’s the las...
Read more...

Why did THIS movie get picked?
Nov 05, 2024
Is it reasonable to expect over half of the people in any given group pick the same somewhat random movie?  Something doesn’t smell right.  Here’s the scenario: There were about 750 copywriters back in spring of 2023, participating in a AI challen...
Read more...

Get your audience "Super" familiar with your offer
Sep 20, 2024
When our car’s windshield cracked, I immediately knew who to call.  But something inside my brain stopped me.  WHY did I think of that business?  We had never used them before. I hadn’t had any conversations with family or friends about cracks in ...
Read more...

6 ways to get MORE from your webinar
Jul 01, 2024
“Copywriters: You are a magician. You type words on a keyboard…and make money appear out of think air.”   This may seem like a wild statement from A-list copywriter, Kim Krause Schwalm but it’s true!    I was talking to a friend recently about he...
Read more...

The Hidden ICA definition you haven’t considered (aka What’s your d...
Jul 27, 2022
How do you create content to best connect with your dream clients? Your strategy really depends on where they fall on the levels of awareness. Eugene Schwartz, in his classic and oft-quoted “Breakthrough Advertising,” outlined these 5 stages of cust...
Read more...

Two ways to reassure your readers and build trust
Feb 09, 2022
A couple of copywriting tips tucked in #HaikuMondays. Over on LinkedIn several of us post a haiku every Monday. If you don't remember from your high school English class, a haiku is a poem with 5 syllables in the first and third line and 7 syllables ...
Read more...

Yes, please give me your thoughts and opinion!
Jan 05, 2022
Growing up in the California desert, my brother and I loved reading stories about the wild, wild west. It was easy to imagine ourselves as early settlers in the area and needing to fight range wars or protect our horses from thieves. That classic im...
Read more...

1 2 3
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.